If you’ve been reading Techdirt for a while, you already know what CwF+RtB means. Simply put, it’s our formula for a sustainable business model for the music industry (or any business with an infinite good, for that matter): Connect with Fans (CwF) and give them a Reason to Buy (RtB). CwF+RtB=$$$ So, we figure we […]
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We're Giving You A Reason To Buy
At Techdirt, we have a formula for success in creative industries. It's called CwF+RtB and it's very simple:
Connect With Fans (CwF)
+ Give them a Reason To Buy (RtB)
= Success ($$$)We believe this can work just as well for blogs as it does for music, film, video games and every other infinite good—so we're doing it ourselves!
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