Welcome to Techdirt’s Reasons To Buy!

Techdirt Insider If you’ve been reading Techdirt for a while, you already know what CwF+RtB means. Simply put, it’s our formula for a sustainable business model for the music industry (or any business with an infinite good, for that matter):

Connect with Fans (CwF) and give them a Reason to Buy (RtB). CwF+RtB=$$$

So, we figure we should try it ourselves… and learn about the practice of it. If we’ve connected with you, then check out the packages below and hopefully one of them gives you a reason to buy. Then, by buying, you’ll be helping us prove that this model works.


If you want to understand a bit more about this experiment, see Mike’s post about it here.

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